Selling

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INTRODUCTION
Selling is a personal interaction between human and another or selling is first and foremost a transaction between the seller and the prospective buyer or buyers where money is exchanged for goods or services. So selling is to focus on the sales skills that are necessary to make that transaction happen. The following are role of selling that help firm’s performance
Cash flow
 The movement of money into and out of a  organisation company account used as measure of how much money of the company spend and receive and how much profit spend and receive and how much profit it make over a particular period  of time .
A company may sell product and extend it costumes credit. It still recognized that sale as revenue but the company may not revenue but a later date
The company is earnings a profit on the income statement and will pay income taxes on, it but the business may bring in or less cash than the sale or income figure. Even profitable companies   can fail to adequately manage cash flow, which is why the cash flow statement is broken down its three different business activities, operations investing and financial. This situation lead to the organisation ,company ,business, firm to shift from low stage to stage of the financial position and performance.
Maintenance of stock in production
One among of the role of selling in the organisation is to maintain to stock in production by considering the selling situation once the selling (sales) will increase organization must maintain to increase the production .In order to go proportional with the demand of consumers mainly is to maintain the stock in production.
Firm Growth
Is the process of improving some measure of an enterprise’s success. Firm’s growth can be achieved either by boosting the top line or revenue of the firm’s with greater product  sales or service income or by increasing the bottom line or profitability of the operation by minimizing cost.
And also present of selling in the organisation lead to the increase the income of the firm’s that leads to the grow of organisation or
Firm which means that the increase of income in the organisation, firm’s lead to the firm’s or organisation to shift from low stage to high stage of the financial position and performance that will be determined as growing firm’s or grew firm’s.
Customer Retention
Selling is person interaction between one human and another which is a powerful thing never under estimate the personal connection between two people and potential effect. Sales people are those people that not only make the sale goods In the firm’s performance but sometimes create a long lasting impact on the customer.
On the other hand selling used to perform sales follow- ups. settings up after sale calls or meeting. This is a great way to maintain and build a positive relationships and gives the Customer  an opportunity to feedback their of Experience of the product or service.


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