Understanding basic concepts and types of Educational Media and Technology
: Understanding basic concepts and types of
Educational Media and Technology
The media of
communication is the medium by which a
piece of information or knowledge is communicated to us. This medium is the
message, which is of greater importance. Because, the same piece of information
when conveyed on a printed page or over the telephone by radio, or television
will appear different and have entirely a different effect on us. Hence the
effectiveness of a piece of information depends upon the medium through which
it is imparted. Thus, the mass-media are not only the messages, but also the
massage.
Mass media refers collectively to all media technologies that are intended to reach
a large audience via mass communication. Broadcast media (also known as
electronic media) transmit their information electronically and comprise
television, film and radio, movies, CDs, DVDs and some other devices like
cameras and video consoles. Mass media is communication—whether written,
broadcast, or spoken that reaches a large audience. This includes television,
radio, advertising, movies, the Internet, newspapers, magazines, and so forth.
Following are the
advantages of mass media in education:
1. Educational radio broadcasts provide “listening participation” In
current history:
In radio the emphasis is on sound, rather than on picture. So many
programmes especially for the purpose of teaching are broadcast over the radio
and special events and (occurrences in the world are brought from the source
immediately into the classroom.
As a part of classroom teaching, an educational programme may be preceded
by an introduction by the class teacher and followed by long discussion among
students on the subject-matter under the broadcast discussion. A talented
teacher may teach through radio for the benefit of the students. So important
happenings, elections, inventions, political developments in other countries
and other current topics may be heard and discussed in the classroom.
2. Educational radio broadcasts are effective means of presenting music,
drama and appreciation:
Radio is also a very important source of entertainment. Various talks,
debates & discussions held over the radio are extremely informative and
useful. For the school children, different items of the school subjects can be
presented in the form of dramatised programmes.
Educational radio has excellence through dramatization, dialogue, musical
features and other creative programmes which are not possible in day-to-day
classroom teaching. Besides these, school concerts, folk and classical music,
drama and discussion programmes of school, local and from other states are
sometimes broadcast for listening in by other schools in India.
3. Educational radio broadcasts are team-teaching demonstrations:
The radio also provides opportunity for student participation in various
programmes such as quiz competitions, travel talks, plays, stories, development
of lessons, projects and work programmes in the form of team teaching
demonstrations. This is being arranged by the combined efforts of the best
resources in consultation with the specialists and some other subject experts.
Subject content, curriculum validity, suitability for age groups and teaching
methods are all kept in mind while accomplishing the programme.
4. Educational radio broadcasts enlist the participation of local
teachers and pupils:
Well-planned radio broadcasts are presented in such a way as to engage
the active participation of the local teachers and pupils. So there should be
preliminary study and discussion on the topic before broadcast time. The class
may be encouraged through broadcast suggestions to carry on follow-up
discussion, projects or creative activities.
The teachers and the pupils both should prepare material thoroughly
before presenting the programme. They should utilise all resources possible to
make the programme of a very high quality and worth-listening into from the
point of view of content, speech, style, audibility and presentability.
5. Educational radio broadcast helps in the long run, to make learning an
open system:
Educational radio can offer corrective programmes for self learning by
the individuals. It can reach the participants while at work, at play, at
drawing room, at recreational centres breaking all boundaries and constraints
of formal education. Being an expensive medium, it has reached villages and is
now available in very comer of the society.
IMPORTANCE OR ADVANTAGES OF MASS MEDIA
1. Mass Media provide information to
the mass within a less time.
2. It takes a wide coverage of
information regarding anything that is happening in any comer of the world.
3. It brings the entire world to the
individual or to the classroom. Children spend hours together sitting in front
of the television and can visualize, hear and acquire knowledge about the
world.
4. These media easily reach groups,
allow repeated use, give more reality, influence attitudes, show cause and
effect relationships and ultimately motivate the audience.
5. It sends information to remote
places and helps in distant learning.
6. It helps in modification of
attitudes, inculcation of desirable values and acquaintance with cultural
heritage.
7. Mass media acts as an agency of
social change.
8. Mass media are useful for
reinforcing group dynamics and interpersonal communication.
9. Mass media as means of
communication make ideas clear to children and help them to acquire correct
knowledge. They help in simplifying and in giving vividness to explanation.
10. Mass Media make the instruction
concrete and stimulate interest and excite curiosity in things.
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