Understanding basic concepts and types of Educational Media and Technology


: Understanding basic concepts and types of Educational Media and Technology
The media of communication is the medium by which a piece of information or knowledge is communicated to us. This medium is the message, which is of greater importance. Because, the same piece of information when conveyed on a printed page or over the telephone by radio, or television will appear different and have entirely a different effect on us. Hence the effectiveness of a piece of information depends upon the medium through which it is imparted. Thus, the mass-media are not only the messages, but also the massage.
Mass media refers collectively to all media technologies that are intended to reach a large audience via mass communication. Broadcast media (also known as electronic media) transmit their information electronically and comprise television, film and radio, movies, CDs, DVDs and some other devices like cameras and video consoles. Mass media is communication—whether written, broadcast, or spoken that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.
Following are the advantages of mass media in education:
1. Educational radio broadcasts provide “listening participation” In current history:
In radio the emphasis is on sound, rather than on picture. So many programmes especially for the purpose of teaching are broadcast over the radio and special events and (occurrences in the world are brought from the source immediately into the classroom.
As a part of classroom teaching, an educational programme may be preceded by an introduction by the class teacher and followed by long discussion among students on the subject-matter under the broadcast discussion. A talented teacher may teach through radio for the benefit of the students. So important happenings, elections, inventions, political developments in other countries and other current topics may be heard and discussed in the classroom.
2. Educational radio broadcasts are effective means of presenting music, drama and appreciation:
Radio is also a very important source of entertainment. Various talks, debates & discussions held over the radio are extremely informative and useful. For the school children, different items of the school subjects can be presented in the form of dramatised programmes.
Educational radio has excellence through dramatization, dialogue, musical features and other creative programmes which are not possible in day-to-day classroom teaching. Besides these, school concerts, folk and classical music, drama and discussion programmes of school, local and from other states are sometimes broadcast for listening in by other schools in India.
3. Educational radio broadcasts are team-teaching demonstrations:
The radio also provides opportunity for student participation in various programmes such as quiz competitions, travel talks, plays, stories, development of lessons, projects and work programmes in the form of team teaching demonstrations. This is being arranged by the combined efforts of the best resources in consultation with the specialists and some other subject experts. Subject content, curriculum validity, suitability for age groups and teaching methods are all kept in mind while accomplishing the programme.
4. Educational radio broadcasts enlist the participation of local teachers and pupils:
Well-planned radio broadcasts are presented in such a way as to engage the active participation of the local teachers and pupils. So there should be preliminary study and discussion on the topic before broadcast time. The class may be encouraged through broadcast suggestions to carry on follow-up discussion, projects or creative activities.
The teachers and the pupils both should prepare material thoroughly before presenting the programme. They should utilise all resources possible to make the programme of a very high quality and worth-listening into from the point of view of content, speech, style, audibility and presentability.
5. Educational radio broadcast helps in the long run, to make learning an open system:
Educational radio can offer corrective programmes for self learning by the individuals. It can reach the participants while at work, at play, at drawing room, at recreational centres breaking all boundaries and constraints of formal education. Being an expensive medium, it has reached villages and is now available in very comer of the society.
IMPORTANCE OR ADVANTAGES OF MASS MEDIA
1. Mass Media provide information to the mass within a less time.
2. It takes a wide coverage of information regarding anything that is happening in any comer of the world.
3. It brings the entire world to the individual or to the classroom. Children spend hours together sitting in front of the television and can visualize, hear and acquire knowledge about the world.
4. These media easily reach groups, allow repeated use, give more reality, influence attitudes, show cause and effect relationships and ultimately motivate the audience.
5. It sends information to remote places and helps in distant learning.
6. It helps in modification of attitudes, inculcation of desirable values and acquaintance with cultural heritage.
7. Mass media acts as an agency of social change.
8. Mass media are useful for reinforcing group dynamics and interpersonal communication.
9. Mass media as means of communication make ideas clear to children and help them to acquire correct knowledge. They help in simplifying and in giving vividness to explanation.
10. Mass Media make the instruction concrete and stimulate interest and excite curiosity in things.


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