Cultural globalization

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Cultural globalization refers to the transmission of ideas, meanings, and values around the world in such a way as to extend and intensify social relations. This process is marked by the common consumption of cultures that have been diffused by the Internet, popular culture media, and travel. This has added to processes of commodity exchange and colonization which have a longer history of carrying cultural meaning around the globe. The circulation of cultures enables individuals to partake in extended social relations that cross national and regional borders. The creation and expansion of such social relations is not merely observed on a material level. Cultural globalization involves the formation of shared norms and knowledge with which people associate their individual and collective cultural identities. It brings increasing interconnectedness among different populations and cultures
The patterns of cultural globalization are a way of spreading theories and ideas from one place to another. Although globalization has affected us economically and politically, it has also affected us socially on a wider scale. With the inequalities issues, such as race, ethnic and class systems, social inequalities play a part within those categories.
The past half-century has witnessed a trend towards globalization. Within the media and pop culture, it has shaped individuals to have certain attitudes that involve race issues thus leading to stereotypes.
Technology is an impact that created a bridge that diffused the globalization of culture. It brings together globalization, urbanization and migration and how it has affected today's trends. Before urban centers had developed, the idea of globalization after the Second World War was that globalization took place due to the lifting of state restrictions by different nations. There were national boundaries for the flow of goods and services, concepts and ideas.
HOW culture can influence globalization in tanzania
Emphasis has been on the impact of globalization on African culture. Afisi (2008:1) observes that the implications of globalization is that the world is turning into the practice of one market economy, one liberal democracy and ultimately one westernized cultural heritage and Nicolaides (2012:118) warns that African culture is being diluted, to the extent that it is atrophying. The concern over the cultural implications of globalization is for good reasons; apart from the fact that culture has serious business The Effects Of Globalization On African Culture: The Nigerian Perspective www.iosrjournals.org 63 | Page implications, it is the people's identity and also, a binding force that holds them together. Consequently, to lose one's culture tantamounts losing one's identity and as stated by Awoniyi (1978), "a society cut off from its roots may thrive for a while on its own momentum but eventually it will wither like cut flowers in a vase."
REFERENCES
Sahay, Vijoy (2013). "Globalization, Urbanization and Migration:Anthropological Dimensions of Trends and Impacts". Oriental Anthropologists. 13: 305–312.


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