Research

 

INTRODUCTION

Research is defined as a careful consideration of study regarding a particular concern or a problem using scientific methods. According to the American sociologist Earl Robert Babbie, “Research is a systematic inquiry to describe, explain, predict and control the observed phenomenon. Research involves inductive and deductive methods.”

Inductive research methods are used to analyze the observed phenomenon whereas, deductive methods are used to verify the observed phenomenon. Inductive approaches are associated with qualitative research and deductive methods are more commonly associated with quantitative research. There exists a fundamental distinction between two types of data: qualitative and quantitative. The way we typically define them, we call data 'quantitative' if it is in numerical form and 'qualitative' if it is not.

MAIN BODY

Qualitative research

Qualitative research is a process of naturalistic inquiry that seeks in-depth understanding of social phenomena within their natural setting. It focuses on the "why" rather than the "what" of social phenomena and relies on the direct experiences of human beings as meaning-making agents in their everyday lives. Rather than by logical and statistical procedures, qualitative researchers use multiple systems of inquiry for the study of human phenomena including biography, case study, historical analysis, discourse analysis, ethnography, grounded theory and phenomenology.

The three major focus areas are individuals, societies and cultures, and language and communication. Although there are many methods of inquiry in qualitative research, the common assumptions are that knowledge is subjective rather than objective and that the researcher learns from the participants in order to understand the meaning of their lives. To ensure accuracy and trustworthiness, the researcher attempts to maintain a position of neutrality while engaged in the research process.

Qualitative research methods

Qualitative research methods are designed in a manner that they help reveal the behavior and perception of a target audience with reference to a particular topic. There are different types of qualitative research methods like an in-depth interview, focus groups, ethnographic research, content analysis, case study research that are usually used.

The results of qualitative methods are more descriptive and the inferences can be drawn quite easily from the data that is obtained.

Quantative research

Quantitative research gathers data in a numerical form which can be put into categories, or in rank order, or measured in units of measurement.  This type of data can be used to construct graphs and tables of raw data.

Methods of quantative research

These are experiments, observations and questionnaires.

Experiments typically yield quantitative data, as they are concerned with measuring things.  However, other research methods, such as controlled observations and questionnaires can produce both quantitative information.

For example, a rating scale or closed questions on a questionnaire would generate quantitative data as these produce either numerical data or data that can be put into categories (e.g., “yes,” “no” answers). 

Experimental methods limit the possible ways in which a research participant can react to and express appropriate social behavior.  Findings are therefore likely to be context-bound and simply a reflection of the assumptions which the researcher brings to the investigation.

Conclusion

Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods.  Many mistakenly think the two terms can be used interchangeably.Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations while Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables and generalize results from a larger sample population.

 

References

Denzin, N., & Lincoln. Y.(1994). Handbook of Qualitative Research. Thousand Oaks, CA, US: Sage Publications Inc.

Glaser, B. G., Strauss, A. L., &Strutzel, E. (1968). The discovery of grounded theory; strategies for qualitative research. Nursing research, 17(4), 364.

Minichiello, V. (1990). In-Depth Interviewing: Researching People. Longman Cheshire.

Punch, K. (1998). Introduction to Social Research: Quantitatie and Qualitative Approaches. London: Sage

 

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