Research
INTRODUCTION
Research is defined as a careful consideration of study regarding a particular concern or a problem using scientific methods. According to the American sociologist Earl Robert Babbie, “Research is a systematic inquiry to describe, explain, predict and control the observed phenomenon. Research involves inductive and deductive methods.”
Inductive research methods are used to analyze the observed phenomenon whereas, deductive methods are used to verify the observed phenomenon. Inductive approaches are associated with qualitative research and deductive methods are more commonly associated with quantitative research. There exists a fundamental distinction between two types of data: qualitative and quantitative. The way we typically define them, we call data 'quantitative' if it is in numerical form and 'qualitative' if it is not.
MAIN BODY
Qualitative research is a process of naturalistic inquiry
that seeks in-depth understanding of social phenomena within their natural
setting. It focuses on the "why" rather than the "what" of
social phenomena and relies on the direct experiences of human beings as
meaning-making agents in their everyday lives. Rather than by logical and
statistical procedures, qualitative researchers use multiple systems of inquiry
for the study of human phenomena including biography, case study, historical
analysis, discourse analysis, ethnography, grounded theory and phenomenology.
The
three major focus areas are individuals, societies and cultures, and language
and communication. Although there are many methods of inquiry in qualitative
research, the common assumptions are that knowledge is subjective rather than
objective and that the researcher learns from the participants in order to
understand the meaning of their lives. To ensure accuracy and trustworthiness,
the researcher attempts to maintain a position of neutrality while engaged in
the research process.
Qualitative research methods
Qualitative research methods are
designed in a manner that they help reveal the behavior and perception of a
target audience
with reference to a particular topic. There are different types of qualitative
research methods like an in-depth interview, focus groups, ethnographic
research, content analysis, case study research that are usually used.
The results of qualitative methods are more descriptive and the inferences can be drawn quite easily from the data that is obtained.
Quantative research
Quantitative
research gathers data in a numerical form which can be put into categories, or
in rank order, or measured in units of measurement. This type of data can
be used to construct graphs and tables of raw data.
Methods of quantative research
These
are experiments, observations and questionnaires.
Experiments
typically yield quantitative data, as they are concerned with measuring things.
However, other research methods, such as controlled observations and questionnaires
can produce both quantitative information.
For example, a rating scale or closed questions on a questionnaire would generate quantitative data as these produce either numerical data or data that can be put into categories (e.g., “yes,” “no” answers).
Experimental methods limit the possible ways in which a research participant can react to and express appropriate social behavior. Findings are therefore likely to be context-bound and simply a reflection of the assumptions which the researcher brings to the investigation.
Conclusion
Many
times those that undertake a research project often find they are
not aware of the differences between Qualitative Research and
Quantitative Research methods. Many mistakenly think the two terms can be
used interchangeably.Qualitative Research is primarily exploratory research. It
is used to gain an understanding of underlying reasons, opinions, and
motivations while Quantitative Research is used to quantify the problem by way
of generating numerical data or data that can be transformed into usable
statistics. It is used to quantify attitudes, opinions, behaviors, and other
defined variables and generalize results from a larger sample population.
References
Denzin, N., & Lincoln. Y.(1994). Handbook of Qualitative Research. Thousand Oaks, CA, US: Sage Publications Inc.
Glaser, B. G., Strauss, A. L., &Strutzel, E. (1968). The discovery of grounded theory; strategies for qualitative research. Nursing research, 17(4), 364.
Minichiello, V. (1990). In-Depth Interviewing: Researching People. Longman Cheshire.
Punch, K. (1998). Introduction to Social Research: Quantitatie and Qualitative Approaches. London: Sage
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